Search Engine Optimisation Hereford & SEO Hereford:
A new website is initially in isolation. Left to it's own devices, it will likely be found and take up a position in some search engine listings, but it's visibility to target customers will probably remain low to invisible.
Websites are principally built to serve a specific function, but if your website is for a business or organisation, then it’s like a commercial property, and it’s success will depend on it's exposure and accessibility to it’s customer base.
In fact, it’s value to your business can be assessed much like property or real-estate in the offline world.
Location, location, location, that is it's location in the search engine listings.
Matching & Ranking
Location is paramount, just like in the offline world.
The mission is to achieve the highest possible visibility to the best matched traffic.
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Search Engine Optimisation (SEO).
For a technical definition, Search Engine Optimisation is the process of adapting a website’s structure & content to influence it’s position in a search engine listing. In a perfect world of web design, there would be no such thing, but Darwinian principles are at work, so it was inevitable that the optimisation of a website would come into existence moments after the first search engine was conceived.
A more practical explanation of Search Engine Optimisation follows, along with advice about the implications for anyone with or considering web design or a web site design project.
Websites are virtual properties.
Before the web, a commercial enterprise needed to locate itself where it was in contact with it's market, or it needed to market itself through advertising for the purpose of directing customers to it's outlet or place of trading.
With the web, the need for a commercial enterprise to be found by those in need of it's product or service remains undiminished. Likewise, some outlets still need to geographically locate themselves within easy reach of potential customers, but when it comes to online presence, all businesses and organisations need to be listed in the search engines.
Instead of occupying space in a geographic landscape, they take up a position in a search engine listing.
Location, Location, Location.
When considering the maximum potential value of real-estate or property in the real world, the term location, location, location, is understood, apparently coined by a 
property tycoon in 1944 who founded a property company which has grown to become one of the biggest in the UK. The term emphasises the importance of property being in the right place. It is certainly recognised for property existing in the real world.
And it's a good analogy for realising the maximum value of a website in the online world too. In the online world, where your website takes up it's place, the location is the page and position in the search engine results listing for a specific search term. Here lies the ability to market your product to those that do not know of your existence. The concept of passing-trade is equally strong on the web.
Back street or Oxford Street.
Whatever the type of web design or website, it is usually an outlet of some kind. Visitor numbers are important, but you will want the highest possible visibility to matched visitors for your product or service.
Getting the right traffic to your outlet is all about it's location. You wouldn’t intentionally market a product where it has low demand, so well matched traffic is more important than traffic volume – equally true to online enterprise as it is to those in bricks & mortar.
Web Site Design.
From a practical standpoint, Search Engine Optimisation is about making your website visible to potential customers. The search engines are fundamentally provided for the very purpose of matching search engine users to websites. Understanding this is the basic building block for an organic website that will naturally be directed to interested web users.
When you commission a website, obvious decisions are taken by the web designer according to the specific business needs. A suitable size and style, and the scope and quality of content are considered. It is always true that there is no substitute for good content - that is original, interesting and engaging content. But from a mission point of view, just as important is the need to be found by your target audience, otherwise there’s little point in making the effort and investment. The successful identification of the right keywords and search terms is a vital step in this process. Optimisation of a website is often applied post design but Search Engine Optimisation is not a website add-on and cannot be efficiently plugged in afterwards. The ability of a website to reach it's intended market must be built from the ground up.
Hereford Design fully understands this requirement for web design and will build your website for this purpose.
- Hereford Design employs organic methods, that means natural results in the search engine listings without high cost campaigns & programmes with high maintenance.
- Hereford Design considers Search Engine Optimisation an intrinsic part of a web site structure, which begins at concept stage of every web design and web site project.
- Hereford Design utilises keyword research to maximise and extend the reach of a website.
- This approach to SEO provides the best return on investment in a website, and the best platform for any subsequent Search Engine Marketing (SEM) activity.
Search Engine Optimisation Hereford & SEO Hereford: Contact us for more information about your web design and Search Engine Optimisation project or to demonstrate our track record in Web Design and SEO.
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